About us
WHO ARE WE?
Founded 20 years ago by a humble couple in Kuala Lumpur, 丰芳辣椒板面 began as a dream to give their children a better life. Through hardship, long days, and a relentless commitment to quality, they built more than just a noodle shop—they built a legacy.
Today, two decades later, their brand—丰芳辣椒板面—has grown to 18 outlets and continues to expand, including a presence in Singapore.
Every bowl tells a story—of love, sacrifice, and the courage to never give up.
Our Mission
成为世界第一的辣椒板面品牌。
To serve handmade chili pan mee with love, tradition, and comforting flavor in every bite.
Our Vision
让全世界都能吃到最正宗、最有灵魂的大马辣椒板面。
To be Southeast Asia’s most beloved chili pan mee brand — where every outlet feels like home and every bowl tells a story.
Brand Spirit
勇敢、真诚、坚持、不服输。
永远怀着初心，把一碗面做到世界第一。
Brave. Honest. Persistent. Never give up.
From the very beginning, our dream has been simple — to make every bowl of noodles the best in the world.
Brand Promise
每一碗辣椒板面，
都承载着我们的坚持、我们的用心、我们的骄傲。
这不仅是一碗面，而是一种信念。
Every bowl of chili pan mee carries our persistence, our care, and our pride.
It’s more than just noodles; it reflects what we truly believe in.
Our Mission
成为世界第一的辣椒板面品牌。
To serve handmade chili pan mee with love, tradition, and comforting flavor in every bite.
Our Vision
让全世界都能吃到最正宗、最有灵魂的大马辣椒板面。
To be Southeast Asia’s most beloved chili pan mee brand — where every outlet feels like home and every bowl tells a story.
Brand Spirit
勇敢、真诚、坚持、不服输。
永远怀着初心，把一碗面做到世界第一。
Brave. Honest. Persistent. Never give up.
From the very beginning, our dream has been simple — to make every bowl of noodles the best in the world.
Brand Promise
每一碗辣椒板面，
都承载着我们的坚持、我们的用心、我们的骄傲。
这不仅是一碗面，而是一种信念。
Every bowl of chili pan mee carries our persistence, our care, and our pride.
It’s more than just noodles; it reflects what we truly believe in.
Our milestone
2004
Started as a small family restaurant in Kuala Lumpur, serving freshly made chili pan mee with love and authenticity.
2010
As word spread, more customers came not just for the spice, but for the heart in every bowl. Our menu grew to include piquant rice dishes and scrumptious snacks, yet our core remained unchanged — every dish made fresh, every flavor real. This laid the foundation for a loyal and growing fanbase across Klang Valley.
2015
2020
Expanded to 10 outlets across Klang Valley and Singapore, bringing our signature pan mee beyond Malaysia.
2022
All noodles and chili are handmade daily in our central kitchen, maintaining high standards across every bowl.
2025
Celebrating 21 years with plans to grow into more cities, while preserving the taste and values we’re known for.
Our milestone
2004
Started as a small family restaurant in Kuala Lumpur, serving freshly made chili pan mee with love and authenticity.
2010
As word spread, more customers came not just for the spice, but for the heart in every bowl. Our menu grew to include piquant rice dishes and scrumptious snacks, yet our core remained unchanged — every dish made fresh, every flavor real. This laid the foundation for a loyal and growing fanbase across Klang Valley.
2015
Introduced central kitchen to ensure consistent quality across all outlets, without compromising on freshness.
2020
Expanded to 10 outlets across Klang Valley and Singapore, bringing our signature pan mee beyond Malaysia.
2022
All noodles and chili are handmade daily in our central kitchen, maintaining high standards across every bowl.
2025
Celebrating 21 years with plans to grow into more cities, while preserving the taste and values we’re known for.
Meet Our Expert Team
Mr. Alex Wong
Founder & Head Chef
